Advertising

The goal of advertising is to persuade folks that stuff they don’t care about is, in fact, important. This extends far beyond, say, the selling of toothpaste.   Furthermore, since only some many matters can be considered important, advertising also has a secondary goal to persuade folks that stuff they do consider important is, in fact, not important.

Consider any major media source nowadays and the main thing advertised is: Politics is important; Religion is not important.

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